Kenmore

Kenmore is America’s leading appliance brand and can be found in one out of every two homes in the country. Although the brand had maintained a leadership position, it was undifferentiated from its key major appliance competitors in the market and had no visual equity with consumers. Kenmore came to us to develop a new visual identity strategy and communication system that would revitalize the century-old, iconic American brand and create a stronger connection with a more modern audience.