Ammunition and UNICEF have been awarded a Gold Halo Award in recognition of the impact of the UNICEF Kid Power program. The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing, focusing on initiatives where brand purpose and social impact intersect to help build a better world and the bottom line. UNICEF Kid Power was awarded the top honor in the “Nudging for Good” category, which recognizes efforts that help people to change behavior and adopt healthier, more sustainable habits.
Ammunition partnered with UNICEF on the industrial design and packaging of the Kid Power Band, the world’s first wearable-for-good. The band tracks both steps and movement to earn Kid Power points and help save lives. UNICEF Kid Power is the only technology platform to-date which permanently connects getting active to saving lives as part of the brand’s DNA.
To date, UNICEF Kid Power has inspired hundreds of thousands of kids, educators and parents to get active and save lives. Together, they have unlocked 10 million packets of therapeutic food, which UNICEF has delivered to 70,000 severely malnourished children around the world.
UNICEF Kid Power is inspiring kids to change their behaviors around physical activity. An independent evaluation of UNICEF Kid Power found that kids engaged in UNICEF Kid Power are 55% more active than their peers and another found that kids engaged in UNICEF Kid Power reach their goal of 60 minutes a day of moderate to vigorous physical activity 44% more days than their peers.
Read more about the Halo Awards and the UNICEF Kid Power Initiative here.
